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Published on January 18th, 2011 | by Dean Carr

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Ban on the sale of cheap alcohol

Supermarkets, shops and pubs are to be banned from selling alcohol below a minimum price for the first time, under Coalition plans to be unveiled today.

Ministers will announce measures to stop retailers offering customers drinks for less than the tax they pay for it as the first step in a crackdown on binge drinking.

However, stores and landlords will not have to take into account the cost of producing the drinks when setting a price meaning they can still sell the drinks at a loss in order to entice customers to buy more.

It will mean a four pack of lager could still be sold for around £1.50, a bottle of spirits for less than £8, a bottle of wine for little more than £2 and a can of cider for around 20p.

The Coalition Government pledged to combat cheap drink promotions and end the selling of alcohol at below cost.

Under plans to be unveiled by the Home Office today retailers will be banned from selling drinks for less than the value of duty and VAT owed on them.

Source : The Daily Telegraph

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About the Author

Dean Carr

Dean has been involved in alcohol licensing for over 20 years and has helped many independent retailers and corporate clients obtain a licence to sell alcohol or offer late night refreshment, regulated entertainment from all sorts of premises. Dean writes articles for various trade related blogs and is currently Managing Director of the PLT group of companies who run APLH and SCPLH personal alcohol licence courses nationwide. You can contact Dean or a member of his expert licensing team on: 01242 222 188



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