Real Ale News cask_ale_02

Published on August 11th, 2014 | by Dean Carr


Sales of Traditional Ales on the Increase

Are your premises taking advantage of the increase in sales of real ale?

As more microbreweries come into being we are seeing an upturn of people looking at the real ale revolution and deciding they prefer traditional or real ales to the trendy drinks that have been at the fore of the licensed on trade for many years.

While we should give credit to CAMARA (Campaign for real ales) for their encouragement and getting the word around about real ales or cask conditioned ales as they are known , we must also give thanks to the brewers of traditional ales for the excellent  ales they are brewing, with so much variety and different strengths there are real ales to suit all tastes.

British Pubs are renowned for their traditional features throughout the world, with great atmospheres, real ales to suit different tastes,, good pub grub, now with more variety in traditional ales we can forget the new style drinks that have taken over the sales of real ales in the past.and take pride in the many real ales we are now able to serve.

While we accept real ales require extra work and care as real ales are conditioned in the cask it is only fair to your customers to make the extra effort giving them the benefits of the products that have been brewed by dedicated people who have helped to bring back the traditional or real ales of yesteryear many of the ales much improved.

So has your premises taken advantage of the increase in real ale sales? When the figurers showing the upturn in traditional ale sales surely it makes sense for all premises to look at introducing real ales not just for customers benefit but for the benefit of increased profits and pride in your cellar management skills.

Author: Stephen. J. Carr


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About the Author

Dean Carr

Dean has been involved in alcohol licensing for over 20 years and has helped many independent retailers and corporate clients obtain a licence to sell alcohol or offer late night refreshment, regulated entertainment from all sorts of premises. Dean writes articles for various trade related blogs and is currently Managing Director of the PLT group of companies who run APLH and SCPLH personal alcohol licence courses nationwide. You can contact Dean or a member of his expert licensing team on: 01242 222 188

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